Start with direction
The sign tells you which way the relationship moves. A positive r means higher values of one variable tend to appear with higher values of the other. A negative r means higher values of one variable tend to appear with lower values of the other.
The sign does not tell you whether the relationship is useful, causal, or statistically reliable. It only tells you the direction of the linear or monotonic pattern being measured.
- r > 0: positive association
- r < 0: negative association
- r near 0: little consistent linear association