Kendall tau, also called the Kendall rank correlation, is a non-parametric measure of monotonic association based on pair ordering rather than raw numerical distance. Maurice Kendall introduced the statistic in 1938 to answer a practical question: when you compare two observations at a time, how often do the two variables agree about which observation ranks higher? The coefficient is written as τ, and it ranges from -1 to +1. Positive values indicate that concordant pairs outnumber discordant pairs, negative values indicate the reverse, and values near zero indicate little systematic agreement in ordering.
The unique strength of Kendall tau is that it stays close to the real ordering question analysts often care about. A pair is concordant when both variables move in the same direction across two observations. A pair is discordant when the order flips. Because the method is built on pair comparisons, Kendall rank correlation is especially appealing for small samples, ordinal ratings, and datasets with many ties. It does not require normality and is less influenced by outliers than Pearson correlation.
Kendall tau also has an unusually intuitive interpretation. If τ=0.6, then P(concordant)=(1+τ)/2=0.8. In plain language, a randomly chosen pair of observations has an 80% chance of being in the same order across both variables. That direct probability interpretation is one of the reasons Kendall Tau is preferred in fields such as survey analysis, preference ranking, medicine, and any domain where tied or small-sample ordinal data appears frequently.